Celebrating Lunar New Year with Jo Malone: A Fusion of Fragrance & Chinese Calligraphy

Blog Written by Lingsspace

I was delighted to hear from Jo Malone London when they reached out to ask if I wanted to be part of their 2025 Lunar New Year marketing campaign. As a dedicated Chinese calligrapher and event artist based in London, I had the opportunity to elevate the celebration by integrating traditional Chinese calligraphy with an engaging on-site brand activation. It was a perfect blend of festival, fragrance, and fine art.

At the event, we combined the festive atmosphere with the allure of Jo Malone’s exquisite fragrances. We created unique gift boxes for our cherished clients and visitors, offering two classic options—white and black (the black box was especially luxurious and my personal favourite!). My handwritten wishes, crafted in Chinese calligraphy, adorned these luxurious packages. Clients could choose from messages like “Happy New Year (新年快樂),” and wishes for health (健康), happiness (快樂), and love (愛), all beautifully rendered in golden and red ink to complement the celebration's theme. I hope you enjoy the beautiful images from the event as much as I do! Happy Year of the Snake 2025!

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Elevate your brand with Chinese calligraphy! For inquiries about planning an exclusive on-site brand activation, please contact me. Let’s create experiences where I can bring a personal touch to your brand’s experience.